“Cage said people become wrapped up in conspiracy theories slowly, then all at once. A lot of people get involved with QAnon through another, more palatable conspiracy theory. A mother might join a Facebook parenting group and get drawn in by an anti-vaxxer post. Then she finds her way to other, weirder ideas.
That’s ultimately what’s so tricky about QAnon and its related world: It’s not one clearly defined group of people screaming insane theories into a dark corner of the Internet. It’s a mist quietly settling over society, and people often don’t realize they’re breathing it in. But somewhere, on the other side of Cage’s PredictIt bets, real people are losing money because they believe fervently in the predictive powers of an anonymous message-board poster.” https://www.theatlantic.com/politics/archive/2021/01/betting-against-qanon-predictit/617396/